Why Company's Reviews Matter?

Do you know?

• 87% of customers claim that positive reviews reinforce their purchasing decisions.
• 80% of people claim that a negative review made them change their mind about a purchase.
• 70% customers trust online company's reviews as much as they trust personal recommendations.
• Positive customer reviews drive 18% higher customer loyalty.
• A one-star improvement on Yelp.com leads to 9% increase in revenue.

These statistics clearly show how much the company's reviews are important in today's time. Social media, review sites and micro blogging have become an important platform where all day, customers can provide feedback to various businesses.

The online company's reviews are a “word of mouth” that is much more powerful than traditional marketing or advertising. Consider the following situation –

Jenny goes to 'xyz' hair saloon and come out with a bad experience. Immediately after reaching at home, she tweets, “stay away from 'xyz', worst experience of life.” The tweet is directly linked to her Facebook profile, where a number of her friends and associates can know about her experience. Further, some of them have commented on this review. All in all, the negative review posted by Jenny exposed to numerous potential customers of that 'xyz' hair saloon and hampered its business.

This way, a single negative review can greatly impact one’s online reputation. You can lose your numerous customers because of such criticism. On the other hand, a handful of positive reviews can provide your business numerous benefits that a simple advertising can't. They create a positive image among the potential customers, creating a continual brand awareness that benefits your business for the long-term. Therefore, the value of online company's reviews to your business can't be underestimated.

smartData Enterprises Inc. gives utmost importance to online customer reviews and therefore, encourages its customers to post reviews on various review sites. The company always value the customer feedback and express its gratitude towards the clients for sharing their valuable feedback. Moreover, the company responds immediately to negative reviews for smartData Enterprises in order to solve the respective concern as early as possible to achieve 100% client satisfaction at its end.