Do
you know?
- 87% of customers claim that positive reviews reinforce their purchasing decisions.
- 80% of people claim that a negative review made them change their mind about a purchase.
- 70% customers trust online company's reviews as much as they trust personal recommendations.
- Positive customer reviews drive 18% higher customer loyalty.
- A one-star improvement on Yelp.com leads to 9% increase in revenue.
These
statistics clearly show how much the company's reviews are
important in today's time. Social media, review sites and micro
blogging have become an important platform where all day, customers
can provide feedback to various businesses.
The
online company's reviews are a “word of mouth” that is
much more powerful than traditional marketing or advertising.
Consider the following situation –
Jenny
goes to 'xyz' hair saloon and come out with a bad experience.
Immediately after reaching at home, she tweets, “stay away from
'xyz', worst experience of life.” The tweet is directly linked to
her Facebook profile, where a number of her friends and associates
can know about her experience. Further, some of them have commented
on this review. All in all, the negative review posted by Jenny
exposed to numerous potential customers of that 'xyz' hair saloon and
hampered its business.
This
way, a single negative review can greatly impact one’s online
reputation. You can lose your numerous customers because of such
criticism. On the other hand, a handful of positive reviews can
provide your business numerous benefits that a simple advertising
can't. They create a positive image among the potential customers,
creating a continual brand awareness that benefits your business for
the long-term. Therefore, the value of online company's reviews
to your business can't be underestimated.
smartData
Enterprises Inc. gives utmost importance to online customer
reviews and therefore, encourages its customers to post reviews on
various review sites. The company always value the customer feedback
and express its gratitude towards the clients for sharing their
valuable feedback. Moreover, the company responds immediately to
negative reviews for smartData Enterprises in order to solve the
respective concern as early as possible to achieve 100% client
satisfaction at its end.
