The
vast options available to the consumers to voice their opinions about
anything & everything have increased the impact of a negative
feedback on a company's online reputation. Given to this scenario, we
understand if you are losing your sleep over the negative
reviews
of your product or company. But we at smartData
Enterprises Inc.,
feel that instead of finding ways to press down the online negative
reviews,
you should try to use them to benefit you. Here's how you can go
about it.
Use them to
assess your areas of improvement:
When you spot a
negative review, understand the issues mentioned. Negative
reviews give you a chance to get an insight of your company's
areas of improvement. Many-a-times, you require an outsider's
perspective to locate the weak links. As a company, your thinking is
quite different from that of the consumer's. Therefore, seeing things
from their glasses will help you understand what they want, and how
they want it.
Use them to talk
to your consumers:
When
you come across a negative
review,
try to talk to the reviewer. This helps you to better understand the
issues and gives the impression to the person that you care about
what they feel. Talking to a pissed consumer is a great opportunity
to turn his dissatisfaction into satisfaction. When the consumers
feel that you are doing whatever possible to solve their issues, they
will be more than happy to reward you with a glowing review!
Use
them to fix the problem once and for all:
If
most of the online reviews are carrying similar issues, it means the
problem is genuine and is occurring quite consistently. The best way
to handle this is to get to the root cause of the issue and solve the
problem completely. Once you do this, notify your consumers that the
issue has been solved. Nothing pleases the consumers more than the
fact that their opinions have led to a positive change.
Use them to build
an impression:
You
may find ten negative
reviews
about your company, but there are hundreds other potential customers
who are reading the reviews. You can make an excellent impression on
all of them by handling the reviews with dignity, politeness &
transparency. Not many businesses take the time & efforts to set
things straight with a few pissed consumers. It takes efforts to turn
a negative
review
into a positive one, but if your company is able to do this, people
will surely notice.
At
smartData
Enterprises Inc.,
each of the genuine smartData
reviews,
whether positive ones or the smartData
Enterprises Inc.
complaints,
are important to us. While the positive ones act as a pat on the
back, the complaints help us in improving our systems and taking our
services to the next level.
