Don't Believe The Online Negative Reviews!!

Yes, that is exactly what we are saying. Don't believe everything you read or see on the web. More often than not, the real picture is completely different from the one painted by the online negative reviews.

According to a recent study, a high percentage of negative reviews floating on the popular consumer websites are posted by people who actually never bought the product or had any dealings with the businesses they were so bluntly complaining about!

Generally when it comes to fake negative reviews, your competitors are the first obvious suspects. It is quite true. Posting false and negative reviews to pull down the rating of the competitor brand, or shoo away the potential customers of the competition, is a very common practice (unethical too!).

But, according to this study, the fabricated negative reviews were posted by loyal customers of the company/brand! Shocking isn't it? It is hard for a company to come in terms with the fact that its loyal customers are spreading blunt & damaging negative reviews on powerful consumer platforms like, Yelp. The reason that customers were doing so is that they feel connected to the brand, and want to act like 'managers' for the company. The intention behind the fake negative statements is to vent out their frustrations for a product or service, and draw attention of the company.

The study has completely changed the way people feel about online reviews. Knowing that a majority of reviews, positive as well as negative ones, are fabricated, trusting the reviews to form a decision will be a big mistake.

We at smartData Enterprises Inc. feel that it is imperative to do a comprehensive study of your own before you take any decision. If you base your decision on the positive reviews, you might end up with a good-for-nothing product, while trusting the negative reviews can drive you away from a good product. Therefore, go for online reviews only when there is no other source of recommendations available.

Indeed, the famous saying has become quite clear & true - 'Your best friends are your worst enemies.'