Scam alert for US companies

Being alert against deception is very important for a company’s bottom-line. Becoming a prey of scam can be a financial and reputational blow on a business. Fraudsters aren’t always trying to whip money from a company; at times they are after a company’s data. The best way for companies to guard themselves is to be attentive of the following scams:

1. Phishing scams – These emerge to be genuine e-mails to the viewer, but are fake messages that usually download viruses into the victim’s computer. These viruses detain delicate information, such as bank details, Social Security numbers or credit card details. Phishing is a big danger as large amount of vital information is stored on computers. 
2. Directory Scams or False Billing – This involves illusory sale for directories. The scammers request companies to revise the company’s information in a directory or the scammer might lie about being with the Yellow Pages. The scammer afterwards bills the company for being listed in the directory or for placing ads never purchased. 
3. Overpayment Scams – The fraudster shows interests in lavish goods that a company is selling. The scammer, then send a check that surpass the cost of the item and requests that the victim should wire the difference. Ultimately, the reasonable-appearing check will bounce, leaving the prey to pay the entire amount. 
4. Office Supply Scams – The fraudsters bills the company for office supplies which was never ordered.  They send fake invoices tend to be for generic and non-descript services that would commonly take place at a business, like a toner, paper, copier maintenance etc.
5. Vanity Awards – A vanity scam is one of the top con jobs targeting small businesses as they victim on very innocent facet of humans—pride. A company is contacted about winning an award and asked to pay the certain amount for receiving the award. However, these are fake groups.
6. Data Breaches – A data breach can happen even no matter how watchful your company is. A data breach whether due to negligence, hackers or an annoyed employee, can have a severe effect on the level of customers’ trust in your business.

Bad Reviews Can Boost Sales. Here’s Why

As per conventional perception it is believed that any publicity is good publicity. Bad reviews about a product or service might boost sales. So it is remarkable to think about when it helps versus hurts. 
 

The impact of negative publicity depends on existing product awareness.  While negative publicity harms products that already had broad awareness, it facilitates products that are comparatively unknown. 
 

Just as negative reviews can boost the accessibility of unknown products, negative word-of-mouth may have similar effects.  While negative publicity should turn most people away, slightly negative publicity may increase interest enough to have positive effects even in the short term.  One could also argue that negative reviews may be more interesting to read and more likely to be shared with friends, and if so, this could lead one negative review to generate greater word-of-mouth and have a larger overall effect than a similar positive review.  

It would also be interesting to observe whether, through making the product more accessible, negative consideration to notion that are theoretically linked to a product can also influence sales. Actors, musicians, and even writers sometimes receive negative news coverage for various indiscretions.  Could negative press about a musician affect the success of their albums, even if the publicity never mentions their music? 
  

It may!  

Analyses indicated that negative publicity, even of an indirect nature, was linked to sales.  Jackson sold more albums in times when he was in the news for child molestation charges. Though it has nothing to do with the quality of Jackson’s music, they may influence sales through a similar mechanism as product reviews.  Just as product reviews should increase the likelihood a product is top-of-mind, so too should attention to conceptually related cues in the environment. Increased media attention to Jackson should make him more accessible in consumers’ minds, which, in turn, should increase the likelihood that they buy his music. 
 

In summary, though companies and individuals often try to squash negative publicity, but in some cases it can actually have positive effects.  It does not signify that all downbeat information will have upbeat effects, and it is still important to be aware of consumer reaction

Consumer Complaints & Reviews about smartData Enterprises from Unscrupulous Competitors

“You know you are doing something right, when…”,

You can fill in the blanks with a variety of answers. But the idea remains the same, that when you are being talked about, you must be doing something right. You’ll have a list of clients who appreciate your work and write praises for you. They even refer you to other potential business clients. You know that you are treading on the path to success, when you have repeat customers.

IT industry in India is huge and outsourcing is at its peak. At such high competition level, if you are getting repeat customers, then there is no doubt that you are scaling customers’ expectations. smartData enterprises take pride in announcing that we have more than 32% repeat customers for software development, web development etc. in various domains. We respect our customers and believe in complete transparency. Our business analysts are trained in client interaction and are more than ready for a brain storming session with the client to reach at the best possible solution for our client. We have expertise in multiple industry sectors including healthcare, business automation, mobile apps, web apps etc. Our software professionals are not only skilled to do their jobs but are driven by passion towards their work.

Our testimonials and client history speaks of our success, though it has not been missed by our competitors. We realize that people are especially making an effort to pollute our company image by putting fake reviews and consumer complaints. This is a sadly unethical approach to gain more business, and we at smartData will never get down to such level.

We will continue the good work and keep growing as a company with multiple office locations across the globe. We get testimonials not only by our external clients but also our internal customers. Our employees are satisfied with the work load and are learning new technologies on –the-job making them grow as professionals.